The Luxury Strategy: Break the Rules of Marketing

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noel Kapferer, Vincent Bastien

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer, Vincent Bastien ebook
ISBN: 0749454776, 9780749454777
Format: pdf
Page: 337
Publisher: Kogan Page

Kapferer, Jean-Noel and Vincent Bastien. In an article for Branding Strategy Insider, Derrick Daye refers to luxury as “a taste educator,” claiming that “the status of the brand itself as an emitter, shaping the taste of the elites,” is important to its corporate identity. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. It provides a very good introduction to the concept of luxury fashion explaining how marketing rules are used in the marketing of luxury brands. Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands is written by Jean-Noel Kapferer and Vincent Bastien. A practiced marketing writer will be able to leverage inbound marketing techniques characteristic of luxury to showcase a brand's investment value in a way that is more engaging than reciting features and benefits. €Luxury Brands on Social Media: All They Have to Do is Show Up.” Forbes. SL160 The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. Luxury, fashion, premium, strategy. London and Philadelphia: Kogan Page. Break the rules of marketing to build luxury brands. The total luxury market is estimated to reach just over $250 billion by 2013. Book Review – The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by J. Four Seasons Air - a brand extension.